1930s Singing Tower Lake Wales Florida Albertype Sepia Postcard
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Item Specifications
- Era: 1930s
- Publisher: The Albertype Co. / Morses Photo Service
- Location: Lake Wales, Florida
- Subject: Singing Tower (Bok Tower)
- Print Process: Albertype (Collotype)
- Postmark Date: 1937
- Category: Postcards & Ephemera
- Format / Type: Vintage Postcards
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Historical Context & Overview
Rising above the rolling citrus groves of Iron Mountain—one of the highest points in peninsular Florida—the Singing Tower at Bok Tower Gardens remains one of the most sublime achievements of early 20th-century American architecture. This magnificent vintage sepia postcard, printed in the 1930s by the famed Albertype Company of Brooklyn, New York, captures the soaring 205-foot tower reflecting in the tranquil waters of its surrounding reflection pit, framed by swaying sabal palms and lush native foliage.
The Artistry of the Albertype Printing Process
In the world of historic postcard collection, pieces produced by The Albertype Co. hold a distinguished place. Founded by Adolph Alber in the late 19th century, the firm specialized in the collotype printing technique—a gelatine-based photo-mechanical process that rendered images without the visible dot screens found in traditional lithography. The result was a continuous-tone photograph print characterized by rich, velvety darks, luminous highlights, and exceptional clarity. On this particular piece, published locally for Morse's Photo Service in Lake Wales, the warm sepia tone emphasizes the intricate Gothic Revival and Art Deco ornamentation crafted into the tower's pink marble and coquina stone structure.
Edward W. Bok and the Sanctuary at Lake Wales
Dedicated on February 1, 1929, by President Calvin Coolidge, the Singing Tower was commissioned by Dutch immigrant, Pulitzer Prize-winning author, and editor of the Lady's Home Journal, Edward W. Bok. Envisioning a quiet bird sanctuary and contemplative garden, Bok enlisted renowned architect Milton B. Medary and brass sculptor Lee Lawrie to design the edifice. The tower was designed specifically to house a 60-bell carillon, casting melodic music across the central Florida landscape. The moniker "Singing Tower" stems from medieval European traditions where watchtowers housed bells to send music and signals across neighboring valleys.
A Captivating Slice of 1930s Travel History
Beyond its botanical and architectural grandeur, this postcard offers an intimate glimpse into Depression-era winter tourism. Postmarked in Miami on December 26, 1937, with a green 1-cent George Washington stamp and a "Buy U.S. Savings Bonds" slogan cancellation, the handwritten note on the reverse side narrates a classic Florida road trip. The sender, Kenneth, writes home to Kansas describing a sun-drenched Christmas on Miami Beach, followed by a journey across the Everglades. Objects like this serve as vital cultural artifacts, bridging the gap between grand historical monuments and the personal journeys of early American motorists exploring the Sunshine State.