Vintage White House Fountains Postcard: Prince Lithograph PE-17
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Item Specifications
- Era: Mid-Century Chrome
- Publisher: Prince Lithograph Co., Inc.
- Distributor: L. B. Prince Co.
- Location: Washington, D.C.
- Subject: The White House South Lawn & Fountains
- Card Number: PE-17
- Category: Postcards & Ephemera
- Format / Type: Printed Postcards
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Historical Context & Overview
Mid-Century Majesty on the Executive Lawn
Few architectural vistas in North America carry the immediate symbolic weight of the White House South Lawn. In this vibrant mid-century chrome postcard—designated catalog number PE-17—the classic Neoclassical south facade of the Executive Mansion is framed by soaring water plumes and brilliant floral displays. Capturing the grandeur of the nation's most famous residence during the mid-20th-century boom in American heritage tourism, this card represents a quintessential piece of Washington, D.C., ephemera.
The perspective featured on the postcard highlights the dramatic contrast between the brilliant white Aquia Creek sandstone of the mansion and the lush, manicured grounds surrounding it. Foregrounded by a sweeping circular basin, multiple vertical fountains jet water into the sunlight above a bed of rich crimson petunias, exemplifying the thoughtful landscape architecture designed to welcome dignitaries and visitors alike to the nation's capital.
Mid-Twentieth Century Lithography and Local Distributorship
This original postcard was produced by the Prince Lithograph Company, Inc., based in Fairfax, Virginia, and distributed locally by the L. B. Prince Company. During the postwar era, regional lithographers throughout northern Virginia and Maryland played a crucial role in supplying the capital's sprawling tourism industry with high-quality visual souvenirs. Postcards from this period utilized advanced photographic color-printing processes, capturing the vivid hues of clear blue skies, vibrant flora, and gleaming architecture that defined mid-century promotional imagery.
The reverse side of the card provides concise historical context for tourists of the era, noting that the White House remains the oldest public structure in Washington, D.C., and reminding the reader that every American president except George Washington has called its halls home. The unposted, clean condition of the card preserves the crisp typography and distinct center-dividing layout characteristic of production cards from this period.
Architectural Splendor of the South Portico
The iconic rounded portico visible in the background was added to the White House in 1824 under the direction of original architect James Hoban, who oversaw the rebuilding of the mansion following its burning during the War of 1812. The semi-circular porch, supported by monumental Ionic columns, faces south toward the Ellipse and the National Mall. Over the centuries, the South Lawn has hosted presidential press conferences, state arrival ceremonies, and annual public traditions, making this vantage point one of the most frequently photographed and recognized domestic landscapes in American history.
A Treasured Piece of Presidential Americana
For collectors of historical ephemera, presidential artifacts, and mid-century chrome postcards, item PE-17 serves as a pristine window into mid-century travel culture. Whether acquired to complete a Washington, D.C. topographical collection or curated as part of a historical exhibit on American publishing, this vintage print encapsulates the timeless grace and historic pride associated with the People's House.